Looking for a WebwinkelKeur alternative?

What WebwinkelKeur itself states

• WebwinkelKeur

  Trustmark with a review system and a dispute route

  • According to WebwinkelKeur’s user terms, only customers who can show they made a purchase or used a service may post a review. Source: webwinkelkeur.nl/kennisbank/consumenten/waarom-webwinkelkeur/gebruikersvoorwaarden/ · checked on 10 October 2026
  • According to WebwinkelKeur, you report a dispute via the online shop’s member page. If mediation does not lead to a solution, the dispute can go to the DigiDispuut dispute committee. Source: webwinkelkeur.nl/kennisbank/consumenten/geschil/ · checked on 10 October 2026
  • According to WebwinkelKeur’s general terms (version 2.6, July 2025), new members are provisional members for the first four months after approval. Source: webwinkelkeur.nl/wp-content/uploads/2025/07/WebwinkelKeur-AV-29-07-2025-1.pdf · checked on 10 October 2026

  Check the current plans and prices on the WebwinkelKeur website yourself.

The main difference: disputes

According to its own information, WebwinkelKeur offers mediation in a dispute, followed by a dispute committee. trustmark.site currently has no formal mediation and no dispute committee; formal mediation is being prepared. If you want to be able to offer your customers a dispute scheme, that is a reason to choose a trustmark with a dispute scheme.

The trustmark assessment at trustmark.site covers four areas: business identity and contact details, prices and delivery, returns and cancellation rights, and privacy. A plan does not change the outcome.

How trustmark.site works

• New reviews first wait for review. If they are not approved or rejected sooner, they are published automatically: after 48 hours for 4 or 5 stars, after 14 days for 1, 2 or 3 stars.
• Each review shows what is known about the purchase: ‘Invited after order’, ‘Purchase verified’ or ‘Posted · purchase not verified’.
• Businesses reply publicly below a review. The profile shows how often and how quickly a business replies.
• Google ratings are shown separately, with source and measurement date. From the Growth plan onwards, Google reviews can also appear in your widgets, with their own score and attribution.
• Basic includes two widget formats, Growth six, and Pro and Premium all fifteen. You install them with the WordPress/WooCommerce plugin or with widget code on your own website.
• A trustmark follows from a separate assessment of four areas. A plan does not change scores, rankings or trustmark decisions.
• There are Dutch, German and English-language editions.

The calculation rules are set out in the methodology. How reviews are checked is explained on the review checks page.

• Methodology
• How we check reviews

Three different organisations

WebwinkelKeur, Webshop Keurmerk of the Stichting Webshop Keurmerk and trustmark.site are three different organisations, each with its own website. trustmark.site belongs to Linktool B.V. and is not affiliated with WebwinkelKeur or the Stichting Webshop Keurmerk.

Only show trustmarks on your website for which you hold a valid status at that time.

How to start

1. Find your business on trustmark.site and claim your business profile.
2. Choose a plan that fits the number of invitations and widgets you need.
3. Install the plugin or add the widget code to your website.
4. Invite customers after their order with a personal link, without first selecting who is likely to be satisfied.