trustmark.site
trustmark.site

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Comparing online shop trustmarks and review platforms

A trustmark assesses a business against predefined requirements. A review platform collects and shows customer experiences. This comparison helps you choose, listing for each provider only facts we could check with that provider.

Updated on 10 October 2026

The short answer

  • Do you want an assessment of whether your online shop meets fixed requirements, with a complaints or dispute route for consumers? Then look at a trustmark with a dispute scheme.
  • Do you mainly want to collect and show reviews? Then look at a review platform, and at how that platform checks reviews.
  • Does a provider offer both? Then check whether the assessment is independent of the review score and of what you pay.

Trustmark or review platform?

A trustmark tells you something about the business: does it meet the requirements set by the trustmark holder, for example on business details, terms and returns? Some trustmarks also offer mediation or a dispute committee if you cannot resolve a problem with the business.

A review platform tells you something about experiences: what did customers think? The differences lie mainly in who may write a review, how reviews are checked and when a review is removed. Many providers do both, but not in the same way.

Trustmarks differ in what they assess. So always read exactly what is assessed, by whom and how often.

Seven questions to ask before you choose

  1. Who assesses what, and how often: only at sign-up, through spot checks or every year?
  2. Is there a complaints or dispute scheme for consumers, and is the decision binding?
  3. Who may write a review: only invited customers, anyone, or both?
  4. How are reviews checked, and when are they rejected or removed?
  5. Does payment change anything about scores, visibility or moderation?
  6. What does it cost, including setup fees, and how long does the contract run?
  7. In which countries and languages is your profile visible?

Providers at a glance

trustmark.site is itself a provider in this market. That is why we give no scores and no ranking. For each provider, we only state what it says on its own website, with source and date. We deliberately do not mention other providers’ prices: they change and differ per plan.

  • Thuiswinkel Waarborg

    Trustmark with certification and a dispute scheme

    • According to Thuiswinkel.org, online shops with the Thuiswinkel Waarborg go through a certification that is repeated every year. It includes a legal review, a security scan and a check of financial stability. Source: thuiswinkel.org/en/trust/trustmarks/thuiswinkel-waarborg/ · checked on 10 October 2026
    • According to Thuiswinkel.org, all members are affiliated with the Geschillencommissie Thuiswinkel (dispute committee). You first complain to the online shop itself; after that, mediation and a dispute procedure are possible. Source: thuiswinkel.org/consumenten/helpcenter/geschillen/ · checked on 10 October 2026

    Check the current membership fees and terms with Thuiswinkel.org yourself.

  • WebwinkelKeur

    Trustmark with a review system and a dispute route

    Check the current plans and prices on the WebwinkelKeur website yourself.

  • Webshop Keurmerk (Stichting Webshop Keurmerk)

    Trustmark

    • Webshop Keurmerk belongs to the Stichting Webshop Keurmerk, at keurmerk.info. It is a different organisation from WebwinkelKeur. Source: keurmerk.info/nl/home/over-ons/ · checked on 10 October 2026
    • According to the foundation, it mediates free of charge in complaints about affiliated online shops if you cannot resolve the matter with the shop itself. Source: keurmerk.info/klacht/ · checked on 10 October 2026

    Ask the foundation whether, and with which dispute committee, it is currently affiliated, and what membership costs.

  • Trusted Shops

    Trustmark with buyer protection and a review system

    Check the terms and maximum amounts of the buyer protection, and the cost of the trustmark, yourself.

  • Kiyoh

    Review platform

    Kiyoh is a review platform. Check yourself which assessment or dispute scheme applies to a business.

  • Feedback Company

    Review platform with its own trustmark

    • Alongside reviews, Feedback Company offers its own trustmark, TrustNet. According to Feedback Company, websites with this trustmark are spot-checked on matters including business information, payment options, privacy and consumer law, and the trustmark can be withdrawn in case of non-compliance. Source: feedbackcompany.com/nl-nl/keurmerk/ · checked on 10 October 2026

    Check the current plans yourself, and whether a consumer dispute scheme is included.

  • Trustpilot

    Open review platform

    Trustpilot is a review platform, not a trustmark. Current prices are on Trustpilot’s pricing page.

  • trustmark.site

    Review platform with a separate trustmark assessment

    • New reviews first wait for review. If they are not approved or rejected sooner, they are published automatically: after 48 hours for 4 or 5 stars, after 14 days for 1, 2 or 3 stars.
    • Google ratings are shown separately, with source and measurement date. The calculation rules for scores and rankings are public.
    • The trustmark follows from a separate assessment of four areas. Payment does not change the outcome.
    • There are Dutch, German and English-language editions.

    What we do not currently offer: a dispute committee or formal mediation (this is being prepared) and a purchase guarantee. The price of certification is still being set, and the application route requires a Dutch KvK number.

Where other providers currently offer more

Do you want to offer consumers a binding dispute scheme or buyer protection? Then Thuiswinkel Waarborg, WebwinkelKeur and Trusted Shops, according to their own information, offer something trustmark.site does not currently offer. If you are looking for an open platform where anyone can write a review without an invitation, that is how Trustpilot works.

trustmark.site suits you if you want reviews, business information and a separate trustmark assessment on one profile, with public calculation rules and without a plan changing anything about scores, rankings or trustmark decisions.

Switching or comparing

Looking for an alternative to a specific provider? Read the comparison:

View plans Read the trustmark requirements

Date checked and corrections

The information about other providers comes from the cited pages of those providers, as checked on 10 October 2026. Providers change their terms and practices, so always check the current information with the provider itself. Is something incorrect? Let us know and we will correct it.

Contact trustmark.site →

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