trustmark.site
trustmark.site

Linktool B.V. · trustmark.site

Trustmark requirements: what we assess

A trustmark status follows from a separate assessment of four areas. Here you can read what we assess, how a decision is made and when a trustmark can be suspended.

Updated on 10 October 2026

In brief

  • An assessor assesses four areas. A trustmark only follows once all four have been approved.
  • Applicants cannot assess or approve their own application.
  • A subscription, plan or payment does not change the outcome. The review score and a profile claim are also separate from the trustmark.
  • An awarded trustmark can be suspended. A new assessment is then required.

What you provide

For an application, you provide the name of your shop or business, your website, the official company name, your KvK number, a contact person and an email address. You also provide links to your general terms, your returns or cancellation policy and your privacy statement. You confirm that the information is correct.

The current application route is set up for Dutch businesses and requires a KvK number (Dutch Chamber of Commerce). Please contact us for a business in another country; the language of the site does not change the assessment procedure.

The four areas

1. Business identity and contact details

Your business name, KvK number, website and contact details are complete and easy to find. A status must be traceable to a real business.

2. Prices, payment and delivery

For online shops: clear prices, additional costs, payment options and delivery information. For service providers: a clear offer, the price and arrangements for scheduling and delivery of the work.

3. Returns and cancellation rights

For online shops: easy-to-find returns information and cancellation terms. For service providers: information about the terms of the service, rescheduling appointments and cancellation. Whether a statutory right applies is assessed for each offer.

4. Privacy and data protection

Easy-to-find information about how personal data is used, on a public, working page.

How a decision is made

  1. You submit your application. Its status is then ‘Submitted’.
  2. An authorised assessor at trustmark.site takes up the application.
  3. The assessor chooses ‘Changes required’, ‘Certified’ or ‘Rejected’. Every decision comes with a written explanation.
  4. With ‘Changes required’, you read the explanation, add the missing information and resubmit the application.

‘Certified’ is only possible when all four areas have been approved. Every status change is recorded in the application’s history. An assessor cannot assess their own application.

Independent of payment

Certification is separate from the review score and profile management. Payment never means approval or a favourable assessment. AI help in preparing your application is a tool for yourself, not an assessment or a certification decision.

Certification pricing and payment access are still being set up. An application or AI advice is not legal approval or certification.

Suspension

An assessor can suspend an awarded trustmark, with a written explanation. The application then gets the status ‘Suspended’. If a business wants the status back, a new assessment comes first.

If the agreement ends, trustmark material for which there is no longer valid permission must be removed from the website.

What a trustmark is not

  • No guarantee for an individual purchase or job.
  • No dispute scheme or purchase guarantee. Formal mediation is being prepared.
  • No judgement on reviews. Reviews describe customer experiences; the profile claim concerns management.
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